Descriptions
As a coach, consultant or business
owner you understand the need to not only hold the attention of your prospective
customers but to actually drive them to take action, not just once but
continuously. You can only remain in business for as long as people continue to
pay for your products and services. Consequently, you need to consistently turn
prospects into paying clients. So how do you do that?
1. Determine your ideal customer profile.
Who exactly do you want to do
business with? Your products and services are not meant for everybody. Describe
the kind of person you're seeking to work with. Spell out their psychographic
and demographic information. Where do they live? Are they male or female? What
is their average household income? What are their pain points?
This exercise of defining the
parameters or qualifications of your target market will help to direct your
prospecting and marketing efforts to focus on your ideal customer instead of
spreading yourself too thin. If you’re wondering how to go about this, check out this
beginner’s guide on Hubspot.
2. Create a slogan or tagline that appeals to your
ideal customer
Words are powerful. That's why
big brands don't joke with their taglines. Look at all the major brands from
Coca-Cola to Indomie and you will see them using this strategy to their
advantage. You should do the same. With a great slogan, you can easily grab the
attention of your target market.
A simple Google search will
reveal many online tools that can give you a brand slogan in seconds. You may
use such tools to get your creative juices flowing but don’t make them your
final resort – that would be sheer mental laziness. If you want to create a
slogan that will get your prospects’ attention, make them remember your brand
and increase your chances of closing the sale, you must invest your mind into
it. Review these tips from the VerticalResponse blog to further understand what I’m talking about.
3. Connect with your ideal customers on the
platforms where they are already hanging out
It is easier for your target
market to discover you when you take your products and services to the places
where they hang out. If you sell educational games for instance, you want to
position yourself in such a way that teachers and parents can discover you. If
you sell beauty products, you want to join Facebook groups for trendy and
stylish women. You get the idea? Twitter is another great platform for finding
paying clients. Whichever platform you choose, make it easy for people to
connect with you and know what you have to offer. Your profile information
should clearly communicate who you are, what you do and why your prospective customers
should connect with you.
4. Create value for your prospects
Provide your prospects with
valuable free offers, actionable tips and useful information. Share your wealth
of knowledge with them and show them how they can apply that knowledge to turn
their lives (or their businesses and careers) around. It doesn't necessarily
have to be something massive but it has to be useful and valuable enough to
make meaningful contribution and measurable impact. One great way to do this is
by setting up a personal blog.
5. Network with influencers in your field
Find out the people that are
already successful in your area of business. Create a win-win arrangement that
will benefit their business and their audience. For instance, if you organise
trainings you can create a discounted offer for their audience. You can also
share a portion of your profits. Then get them to recommend you to their
audience. That will give you a share of the influence, trust and social capital
that they have built over time.
6. Create a LinkedIn/Facebook/WhatsApp group
A close-knit group gives you the
opportunity to regularly engage with your target market and bond with them. The
result of this is that they get to know you, like you and trust you. And as you
know, people only do business (at least over the long term) with people they
know, like and trust.
The platform you choose depends
on where your ideal customers are. Facebook is a good option because
practically everyone is on Facebook. LinkedIn gives you the professional
advantage and with WhatsApp you have ease of access.
Running a business successfully
and profitably requires hard work, smart work and high-value network. If you do
the aforementioned, you will be starting out in the right direction.
Question: Are
you using any of these strategies already? How is it working for you? Share
with us in the comments.
Tweets
Running a business successfully
and profitably requires hard work, smart work & high-value network.
Don’t joke with your tagline. A
great slogan can help you grab the attention of your target market.
Add a review